Profile characteristics and marketing behaviour of Onion growers in Gadag district of Karnataka


Shashidhar K Baraker
Manjunath K V
Lalitha K C
Madhu Latha C


Objective: To study the personal, socio-economical, psychological characteristics and the marketing behaviour of onion growers. Method: The present study was conducted during 2017–18 in Gadag district of Karnataka, India using “expost facto” research design. It is based on preliminary data collected through pre-tested structured interview schedule method from 120 onion growers of four talukas of Gadag district. Findings: Majority of onion growers interviewed belonged to old age (49.17%) category, middle school (35.83%), semi-medium farmers (32.50%), medium area under onion cultivation (81.67%), medium annual income (52.50%), high innovativeness(50.00%), medium level of mass media exposure (45.83%), extension contact (36.00%), extension participation (49.16%), social participation (37.50%), management orientation (40.00%) and risk orientation (62.50%). And 39.16 per cent of respondents belonged to low marketing behaviour category, followed by 34.16 and 26.68 per cent of them belonged to medium and high marketing behavior categories, respectively. It was found that 56.67 per cent of the growers sell their produce immediately after the harvest, 55.00 per cent sell their produce in distant markets like Bangalore/ Hubli/Hyderabad. Most (54.16 %) of the respondents sell their produce to the agencies and it was observed that 52.50 per cent of the respondents faced problem in selling their produce at particular period due to unavailability of storage structures. Novelty: There were lacunae in the researches being carried out on the socio-economic characteristics; improved production aspects and marketing behaviour of onion growers in Gadag district. Suggestions of this study include stabilization of the onion cultivation, to establish cold storage facilities, ensure MSP covering cost of cultivation and profit margin and also carry out extension activities on improved cultivation practices of onion.